Unplug Thoreau-Style: how technology helps us simplify

Posted on Aug 13, 2013 in consumer insights, experience design, technology
Unplug Thoreau-Style: how technology helps us simplify

I loved the article Simply Your Tech Life, Thoreau-Style in last weekend’s WSJ. The author draws parallels between the 20-something Thoreau who was living with his parents and took a few months “off the grid” to reflect on modern society and write. From this experience, we got Walden, filled with “19th-century transcendentalist” musings that the […]

Small design thoughts from an afternoon selling sausage

Posted on Feb 6, 2012 in consumer insights, user research
Small design thoughts from an afternoon selling sausage

My friend who’s a food-broker had a worker fall through, so I got to be your favorite girl at the grocery store: the sample girl! Here’s some thoughts I had after a day in aisle 7. Setting the table The setup was basic: the chicken sausage was displayed slices and served on two plates (two […]

Why Magazines are still relevant

Posted on Feb 3, 2012 in consumer insights, Strategy
Why Magazines are still relevant

  I’m trying to decide which magazines (if any) I would like to subscribe to. But with shelves full of back issues of Vogue, Lucky and Azure magazine that I just can’t throw away, I wonder if this is the best use of money and space. After all, Google Reader provides way more content to […]

Copy-cat “Look and Feel”

Posted on Feb 1, 2012 in consumer insights, Strategy

I’m searching for the nearest health foods store and I find a shop called GNC which looks uncomfortably similar to GMC So my question is, Why would the health foods store want to emulate the look & feel of the branding for GMC, one of the largest, well-known car manufacturers in the world? Or was […]