Why Magazines are still relevant

Posted on Feb 3, 2012 in consumer insights, Strategy

some favorite magazines

 

I’m trying to decide which magazines (if any) I would like to subscribe to. But with shelves full of back issues of Vogue, Lucky and Azure magazine that I just can’t throw away, I wonder if this is the best use of money and space. After all, Google Reader provides way more content to my life than I can possible get through.

 

Why magazines are still relevant

+ It gets me away from my screen (unless you have a tablet magazine subscription)
+ It focuses your attention on one medium, one page, one idea.
+ You can’t ‘click’ down rabbit holes.
+ It offers you a particular curated viewpoint, having done all the research for you.
+ Reading is relaxing.

 

What are your must have subscriptions?