Photo of two adjacent signs posted to a construction site
Oops! Looks like someone forgot to activate the correct fonts before sending the artwork to the printer. This is an easy mistake, but it’s always important to confirm if you’ve got the proper weights. Problems could be caused by:
- multiple copies of typefaces with slightly different names
- only certain fonts are activated within a type family
- your font management software got turned off
The difference in weights might be very minimal, but with good attention to detail, you can assure good brand management and save the company from having to reprint.
Here’s a little article on font management by a font management software, Extensis.